As a Social Media Manager and Strategist for Firestone, I focused on crafting an authentic brand presence that resonated with both loyal customers and new audiences. Understanding that trust is at the core of Firestone’s legacy, I developed a strategic approach that blended storytelling with data-driven insights to create content that felt genuine, engaging, and relevant.

Each platform had its own unique audience, so I tailored content to highlight Firestone’s reliability and performance—whether through nostalgic storytelling, user-generated content, or behind-the-scenes looks at innovation in action. By prioritizing real customer experiences and fostering meaningful conversations, I strengthened community engagement, reinforced brand loyalty, and delivered measurable growth across digital channels.